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SEEING
YOU
by Georgina Callan
Krewe du Optic, a New Orleans based company, named after the costumed “Krewes” that roll through
Carnival parades, offers the St. Louis, named after a famous French Quarter Street, in matte black.
kreweduoptic.com

At one time all glasses were fitted in the office of an optician or optometrist but
“disruptive” business models that change the way business has been done for years have
emerged. The disruption, in this case, trying on glasses at home and ordering lenses on
line, either becomes an option, a new “normal” or disappears permanently.
Offering eyeglasses on line is not as “new” as it may appear, but the fashion styling and
website graphics initially appeal to a generation who anticipate buying everything
online, and many larger eyeglass companies followed suit by offering ideas of styling,
design and suitable frames for your face. Trying on glasses at home has become the new
normal with most companies offering between 5 and 7 pairs of glasses on a trial basis, so
you can see yourself in the glasses in your own home.  
At David Kind, you select three styles and their optician picks three sales based on
information provided and these are shipped to you for trial. The company also offers
clips—sunglasses to clip onto regular glasses.
davidkind.com

From a styling perspective trying on frames at home without a commitment, to see how
the frames selected fit one’s face, and garner opinions from others, is a great option.  
There are multiple materials on offer, frames, shapes, and delivery methods. In order to
differentiate themselves, companies have also added compelling reasons to purchase.
Fetch, for example, a company founded by Ann Sacks, supplier of upscale tile for floors
and walls to the design industry, donates the profits of the company to animal rescue
organizations.

Vintage glasses from the 1960s, worn by model “Twiggy”.
fetcheyewear.com offers a contemporary perspective in sales and marketing with transparency about
design, construction and manufacture, as well as information about artists and designers.

Not all online companies are able to support all types of prescription lenses, and many people
prefer an office where adjustments can be made on the spot and where there is usually a wider
selection on offer. Either way, choosing a glass to suit your face is no more complex than selecting
clothes to suit your body. Hmmm….

Costume departments and actors know that a different frame can accentuate certain aspects
of your face. Depending on your face shape, certain frames will make your face, and the
impression you give to others, appear softer, harsher, older, younger or even smarter depending
on the frame chosen.  Considerations such as hair color, eye color and skin color are also factors
in selecting glasses, and with plenty of choice in materials, there are ever evolving options for an
individual look.  Eyeglass websites offer guidance on selecting frames, making the process more
interesting than ever before.

It’s worth digging deeper into both online and bricks and mortar options to fully explore all the
glasses you need for every outfit. All major, and many minor, fashion brands offer glasses as part
of their licensing arrangements. And then, there’s the vintage option.  Whatever you choose,
and wherever you choose to buy them, the lower cost that emerges in a competitive market
enables fashionistas to own more than one pair of glasses, instead glasses to suit every mood
and occasion.  
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You would be forgiven today if you felt a little out of style because your “look” does not
include a pair of glasses, sunglasses or prescription glasses, but glasses worn either on
your face or tucked in the top of your shirt or jacket pocket. Wearing glasses, even
with nothing more in the frames than plain glass, is definitely a style statement and
every month it seems as if there’s another company jumping into the eyeglass
industry to provide more fashion forward options for all of us.